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Roman | Ad Intel Lab

I build no-code scrapers for the Google Ads Transparency Center and Meta Ad Library, and write about what top brands actually run in their ads.

NordVPN on Meta: 20 of 30 ad texts pitch antivirus; search wants coupons

NordVPN on Meta: 20 of 30 ad texts pitch antivirus; search wants coupons

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4 min read

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Grammarly ads by channel: AI in 27 of 30 LinkedIn texts, 0 of 30 on Meta

Grammarly ads by channel: AI in 27 of 30 LinkedIn texts, 0 of 30 on Meta

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5 min read
Airbnb's 5 oldest live Meta ads all ask you to become a host

Airbnb's 5 oldest live Meta ads all ask you to become a host

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4 min read
Only 1 of 28 decoded Duolingo Google headlines skips the English Test

Only 1 of 28 decoded Duolingo Google headlines skips the English Test

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4 min read
HelloFresh on LinkedIn: 21 of 30 ad texts pitch FMCG brands, not meal kits

HelloFresh on LinkedIn: 21 of 30 ad texts pitch FMCG brands, not meal kits

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5 min read
23 of 30 Canva Meta ad texts were Indonesian. LinkedIn sells Enterprise

23 of 30 Canva Meta ad texts were Indonesian. LinkedIn sells Enterprise

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4 min read
Nike's longest-running Meta ads don't sell shoes. They sell the Nike App

Nike's longest-running Meta ads don't sell shoes. They sell the Nike App

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5 min read
What 300 live Booking.com ads reveal about their Google and Meta strategy

What 300 live Booking.com ads reveal about their Google and Meta strategy

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4 min read
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