schema
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A schema in the context of the indieweb typically refers to an explicitly structured way of organizing the various aspects of information used to construct personal site posts and other content, either informally or specific to their own site like in a custom flat file storage format (perhaps JSON Schema) or a database, or standard microformats vocabularies like h-card, h-entry, h-event, and more. In some contexts (especially SEO) schema or especially capitalized Schema is used as a shorthand for schema.org.
